THE ART OF THE HEIST

Three posters for 'The Art of the Heist' exhibition, each classical art and a silhoeutte of how it was stolen.
OVERVIEW
The Art of the Heist is an interactive gallery exhibit highlighting the stories surrounding 6 museum heists throughout history. Participants will learn the art of planning, forgery, heist, & success.

Strategy: Explore a different lens about the taboo history, location, methods, and aftermath of art heists. Engage visitors through gamified tasks. Share appreciation for the care & value of art. Express an outlet for the impulse to steal shiny artifacts.
LOCATION
Alberta Art Gallery


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TOOLS
FIGMA
PHOTOSHOP
ILLUSTRATOR
LASER CUTTING
PROJECT
EXHIBIT BRANDINg


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TEAM
KOSIDE.o
VICTORIA L.
KELsey K.
KARSON B.
Blurry figures walking in a bright, modern art gallery with large red logo 'The Art of the Heist'.Three posters for 'The Art of the Heist' exhibition, each classical art and a silhoeutte of how it was stolen.Three squares in red, blue, and olive green with their hex color codes DD2C2C, 4CA3DB, and 889056Person crouching in front of a wall spotlight, dressed in black with a balaclava and white glovesOutdoor digital billboard with a red poster showing a silhouette of a worker stealing a gold-framed Mona Lisa painting, titled 'The Art of the Heist' with event dates Nov 12-29, 2025.Red decorative logo 'The Art of the Heist' on a transparent background.File folder with a paper detailing the 1911 Mona Lisa theft from The Louvre by Vincenzo Peruggia using employee disguise and low security.
EXPERIENCE
Visitors roleplaying as "thieves” need to find their target, steal the artifact, find the secret code within the visual displays, and enter a code to escape. After inputting the code, they must escape quickly before getting caught by security. After escaping, participants have a photo booth to capture their success or failure.
Two admission wristbands, one blue and one red, each featuring the phrase with a constellation-like design.Red event ticket for 'The Art of the Heist' at Art Gallery of Alberta on November 12, 2025, priced at $11 for single admission.
LAYOUT
Art of Planning: Team roles formation
Art of Forgery: Master fake vs original
Art of Heist: Stagged robbery
Great Escape: Escape simulation
Floor plan of the Art Gallery of Alberta 3rd Floor showing sections like The Art of the Heist, The Art of Forgery, The Art of Planning, and The Great Escape with labeled artworks and facilities.

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