BLOSSOM

OVERVIEW
Blossom is a self-initiated brand that I conceived and developed. To blossom means to grow to one’s fullest. The brand believes people need effective information on how their bodies react to the foods and drinks they consume. The purpose is to bridge this gap by helping people decipher the ingredients in the products they use. Built on transparency, the product enables people to be more intentional and mindful about what they consume, reflected in packaging with a clear panel revealing what’s inside.
TArget AUDIENCE
Health-conscious parents seeking nutritious and delicious options for their KIDS (4-12).
Three green Blossom brand juice cartons with ingredients: acai berry, mango, & pineapple.Open green lunch bag with colorful flower designs on the front panels.Four stylized six-petal flowers in a grid with contrasting pastel colors of green, orange, blue, and beige.Package of Blossom acai berry drink surrounded by acai berries, a frog, and butterflies on a tree branch with the text 'The Fruit of Life'.Package of Blossom mango drink surrounded by mangoes, a frog, and butterflies on a tree branch with the text 'The Fruit of Life'.blossom playful logo with a small flower replacing the dot under the l shown in four color variations.Three green Blossom brand juice small pouches with ingredients: acai berry, mango, & pineapple.A boy standing on grass measuring his height with a blossom juice large carton with the text 'Grow with me.' A boy standing on grass measuring his height with a blossom juice large carton with the text 'Grow with me.'Branded metal shopping cart with green handles and displaying 'The Fruit of Life' advertisement panelPackage of Blossom pineapple drink surrounded by pineapples, a frog, and butterflies on a tree branch with the text 'The Fruit of Life'.

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